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Heathrow has questioned people about shopping as part of research.

Personal shopping lounge arrives at Heathrow
14 Aug 2014

A personal shopping lounge has just been opened at Heathrow Airport. This is the first such location in any airport in the world and Heathrow says it's available to anyone flying into or out of its facility.

Passengers can get a free meeting with a stylist at the Lounge.

The airport boasts a personal shopping team who speak 38 different languages between them, with personal shoppers curating a range of items from more than 400 retail locations into one consultation suite.

"Our shopping habits are evolving, we’re now looking for that quick fashion fix more often, more socially connected and with a more bespoke or personal feel," said Heathrow retail director, Max Vialou-Clark.

"As a result of these trends, we’ve launched our Personal Shopping Lounge for the 73 million passengers a year that pass through our doors. Now everyone can enjoy VIP treatment, whether you’re a business traveller on the go or are just hunting for that perfect gift."

Heathrow research tied in with the personal shopping lounge launch shows that people's least loved high street bugbears are crowded shops (70 per cent) out of stock items (51 per cent) and standing in line (42 per cent).

According to the research, people spend an estimated 24.5 days in a lifetime 'battling against other shoppers' on shopping trips.

And people are using Facebook to find inspiration for their fashion choices, it seems, and to a lesser extent other social sites.  

Meanwhile, 26 per cent of the sample said they do not buy something before they've asked other people for their opinion.

Past research from the airport also shows that passengers splash out £1.8 billion annually to buy perfume, scarves, small leather items, clothes, sunglasses, watches, jewellery and bags from shops at Heathrow.ADNFCR-408-ID-801742085-ADNFCR

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