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Australia sees its biggest tourism boost since Olympics

Australia sees its biggest tourism boost since Olympics
7 Oct 2014

Australia has seen its popularity as a tourism destination rise once again, having had its biggest tourism boost since the 2000 Sydney Olympics.

In August 2014 alone, Australia saw 538,800 people arrive for a short-term visit, numbers which haven’t been seen since the country hosted the international sporting event.

In the space of a year, short-term arrivals increased by 8.2%. This can be partly attributed to the growth in visitors coming to the country from Hong Kong, Singapore and Japan.

Tourism Australia managing director John O’Sullivan said: “What’s especially pleasing is that we’re seeing strong performances across the board, from our traditional Western markets as well as the newer, emerging Eastern markets that are now very much part of today’s Australian tourism story.”

Interestingly, if the significant growth in Chinese tourists continues as it has, within the next five years, China could surpass New Zealand as the leading source of tourists.

CommSec senior analyst, Craig James, also emphasised that the fall in the Australian dollar would also help encourage visitors to the country.

“The cheaper currency should over time make it more attractive to travel within Australia rather than overseas — although it will take some time yet to make a significant dent in the tourism deficit,” he said.ADNFCR-408-ID-801752958-ADNFCR

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