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British landmarks to be renamed in Chinese to attract more tourists

British landmarks to be renamed in Chinese to attract more tourists
9 Oct 2014

Stonehenge, Buckingham Palace and Big Ben are some of the most famous landmarks in the world that see thousands of tourists flock to visit them each day. They are undoubtedly some of the most iconic commodities that Britain has to offer.  

These landmarks, along with other famous sites of the country, are to be given new names in Mandarin, in a bid to attract more Asian tourists to visit Britain.

VisitBritain announced that this move will take place over social media. The Chinese public will be asked what they would like the landmarks to be named.

According to the Telegraph, this move comes as VisitBritain’s annual report revealed that 20 million tourists visited the UK this year between January and July, which is a seven per cent increase from the numbers that visited in 2013. Not only is this rise a new record, but those who visited spent £11.3 billion.

Of those visiting, the number from China has doubled in the last five years, emphasising just how relevant these changes are to the tourism industry in the UK.

Chairman of VisitBritain, Christopher Rodrigues, said that these record figures were “a tribute to the industry”, and believes that tourism in the country will continue to grow by six per cent up until 2020.

In a bid to help these figures continue to grow, VisitBritain has created the GREAT China Welcome Charter, in which helping visitors from China better identify attractions is only part of the programme. Hotels and retailers will also become ‘China-ready’ by providing translations in Mandarin or Cantonese and by generally adapting their products for the Chinese market and culture.

This news comes after it was announced in June that visas for Chinese visitors would be much easier to obtain. These mean that Chinese nationals are now able to visit the UK as well as mainland Europe on the same trip. It was also confirmed that as of October, Chinese visitors with an Irish visa would be able to travel to Britain, and vice-versa, without needing to obtain a separate visa.ADNFCR-408-ID-801753421-ADNFCR

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