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 British Airways introduces a musical menu

British Airways introduces a musical menu
17 Oct 2014

Airplane food has, perhaps unfairly, not had the best reputation for being the most delicious of meals to consume, but that could all change for those flying with British Airways (BA) as the company has come up with a musical way to make their grub even tastier.

As of next month, those flying long haul with BA will be treated to dish and song pairing from a specifically designed 13-track playlist that has been created for passengers to listen to during their in-flight meal.

The reasoning behind this new initiative comes from scientific research from Oxford University which found that while eating and drinking in the skies, the ability to taste is actually reduced by 30%.

Professor Charles Spence of Oxford University, an expert in Experimental Psychology, has researched a trend called ‘Sonic Seasoning’, in which he found that listening to certain sounds of music can actually make food taste up to 10% saltier or sweeter.

BA’s playlist will offer passengers a selection of all music genres, with each pairing having a psychological reasoning behind it listed on the menu.

So, for those lucky enough to be heading off to a far away land with BA, expect your Scottish salmon started to be paired with Paolo Nutini’s Scream (Funk My Life Up) because ‘Scottish musicians can enhance the providence of Scottish foods’.

For savoury starters, BA will offer a choice of either Azalea by Louis Armstrong and Duke Ellington, or Crazy in Love by Anthony and the Johnsons, as ‘Low tones complement savoury starters’.

When it comes to the main course, the flight’s classic British main meal will find you enjoying your dinner while listening to Lily Allen’s Somewhere Only We Know, not just because Ms Allen is British herself, but because ‘Piano notes can enhance the sensation of sweet and bitter tastes’.

Interestingly enough, BA has also found that “Rock music can enhance depth of flavour, making red wine appear more heavy’, so, if this is your favourite tipple, sit back, relax and enjoy the flight with Back on the Chain Gang by the Pretenders.ADNFCR-408-ID-801755108-ADNFCR

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