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 New York City gets a musical ambassador

New York City gets a musical ambassador
29 Oct 2014

She has just released her brand new album, 1989, this week to rave reviews and the good news keeps coming for pop superstar Taylor Swift, as she has been announced as New York’s Global Welcome Ambassador.

Ms Swift confirmed the news during an interview on Monday with Good Morning America, and it will see her collaborate with NYC & Company, New York’s official marketing, tourism and partnership organisation.

The first part of the campaign is actually named after Ms Swift’s song Welcome to New York, which features on her latest album and celebrates just how welcoming the city that never sleeps is.

As part of her new role, Ms Swift will be showcasing New York’s vibrancy and uniqueness that inspired her to write the song.

Fred Dixon, president and chief executive officer of NYC & Company, said: “New York City is a truly welcoming city, and “Welcome To New York” perfectly exemplifies the unrivaled hospitality, energy and excitement that can be felt throughout all five boroughs.”

While it may come as a surprise to many that Ms Swift, who hails from Pennsylvania and is commonly associated, because of her country music routes, to Nashville, was chosen as ambassador for the east coast city, it is clear that NYC & Company feel she is the perfect fit.

“We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year, and couldn’t have asked for a better synergy between Taylor and NYC & Company to tell our story about what makes New York City, New York City,” Mr Dixon added.

On the nycgo.com website, videos that feature Ms Swift have been uploaded in which she draws inspiration from her own experiences in New York City and offering advice on what to do when visiting. These include Let The Day Happen, where she suggests simply deciding on an area to visit and just going and seeing what happens in the city.

Ms Swift also draws upon the hospitality and creativity that the city has to offer, along with a guide on understanding some of the locals’ vocabulary.ADNFCR-408-ID-801757196-ADNFCR

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