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British to thank for boost in Australian tourism

British to thank for boost in Australian tourism
7 Nov 2014

The number of British visitors heading to Australia is continuing to increase, and in doing so is creating a surge in Australian tourism.

In the 12-month period ending in August 2014, there was an 8.2 per cent increase in the number of visitors heading ‘down under’, with it coming to a total of 6.7 million people. Brits make up for 666,900 of these visitors, which is an incredible 5.7 per cent up from the previous year.

This news is all the more exciting for Australia as visitors from the UK actually contribute to 15 per cent of the total spend for inbound leisure visitors, suggesting just how essential this is for the country’s economy.

Denise von Wald, regional manager UK/Northern Europe for Tourism Australia (TA), said: “At Tourism Australia, we are working with industry partners around the world to deliver our Tourism 2020 Strategy which aims to achieve AU$115-$140 billion (approximately £62-76 billion) in overnight expenditure by the year 2020, up from $70 billion in 2009”.ADNFCR-408-ID-801759097-ADNFCR

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