News
Gay community more likely to log on to travel
11 April 2006
New research has found that gays and lesbians are more likely to use the internet to organise holidays than heterosexual travellers.
A study found that 79 per cent of gays and lesbians would most often book hotel accommodation online, compared with 54 per cent of heterosexuals.
John Butler, of Witeck-Combs Communications, which carried out the research, said: 'These results may further provide evidence of the love affair between gay travellers and the internet.
'When booking accommodations, online services are truly the default option for substantial numbers of GLBT [gay, lesbian, bisexual and transgender] travellers.'
The research firm also discovered that gay and lesbian travellers are twice as likely to take a foreign holiday than heterosexual holidaymakers.
When gays and lesbians were choosing a hotel it was found that price and location were substantially more important in making a decision, along with fair treatment of guests, when compared with heterosexual travellers.
© Adfero Ltd
A study found that 79 per cent of gays and lesbians would most often book hotel accommodation online, compared with 54 per cent of heterosexuals.
John Butler, of Witeck-Combs Communications, which carried out the research, said: 'These results may further provide evidence of the love affair between gay travellers and the internet.
'When booking accommodations, online services are truly the default option for substantial numbers of GLBT [gay, lesbian, bisexual and transgender] travellers.'
The research firm also discovered that gay and lesbian travellers are twice as likely to take a foreign holiday than heterosexual holidaymakers.
When gays and lesbians were choosing a hotel it was found that price and location were substantially more important in making a decision, along with fair treatment of guests, when compared with heterosexual travellers.
© Adfero Ltd
