News
Birmingham invests in £2.2 million in chocolate piranhas
26 April 2006
Birmingham is aiming to turn itself into a major tourist attraction with sea life and chocolate.
The city's Cadbury World is to launch a new attraction named Essence. Visitors are allowed to play with chocolate and create their own treats combining liquid chocolate and different centres.
Over 2006, Cadbury will be investing £2 million in its visitor attraction in Bourneville.
Gerrard Baldwin, general manager of Cadbury World, said: 'A continuous programme of investment and growth has ensured that Cadbury World has gone from strength to strength over the past 15 years and 2006 will be no exception.'
The city's Sea Life Centre has also invested £250,000 in its new AmaZonia attraction a jungle-themed zone with thick tropical foliage and freshwater stingrays, an electric eel, deadly poison dart frogs and jungle otters.
The star of the centre, however, is set to be the piranhas, which it is claimed can reduce an animal the size of a pig to a mere skeleton in minutes.
Sea Life Centre General Manager Ian Crabbe said: 'AmaZonia maintains our policy of introducing a new attraction each year, to continually improve our displays and provide a strong incentive for people to come back again and again.'
© Adfero Ltd
The city's Cadbury World is to launch a new attraction named Essence. Visitors are allowed to play with chocolate and create their own treats combining liquid chocolate and different centres.
Over 2006, Cadbury will be investing £2 million in its visitor attraction in Bourneville.
Gerrard Baldwin, general manager of Cadbury World, said: 'A continuous programme of investment and growth has ensured that Cadbury World has gone from strength to strength over the past 15 years and 2006 will be no exception.'
The city's Sea Life Centre has also invested £250,000 in its new AmaZonia attraction a jungle-themed zone with thick tropical foliage and freshwater stingrays, an electric eel, deadly poison dart frogs and jungle otters.
The star of the centre, however, is set to be the piranhas, which it is claimed can reduce an animal the size of a pig to a mere skeleton in minutes.
Sea Life Centre General Manager Ian Crabbe said: 'AmaZonia maintains our policy of introducing a new attraction each year, to continually improve our displays and provide a strong incentive for people to come back again and again.'
© Adfero Ltd
