News
Holiday in the UK
20 June 2006
Why go abroad when there is so much to see in England? This is the question being posed by VisitBritain as part of a new campaign to boost the number of people holidaying at home.
According to VisitBritain, while 59% of families still take domestic holidays the number of people jetting off abroad is increasing fast.
It hopes that with it Family Fun campaign it can demonstrate to families just how much enjoyment they can have if they take the time to find out what their own country has to offer.
After consulting with families across the UK, Enjoy England, VisitBritain's English division, compiled a list of the top must-visit places in the country.
They include theme parks such as Blackpool Pleasure Beach, Alton Towers, and Legoland, and historic attractions such as Warwick Castle and Hadrian's Wall.
Laurence Bresh, of Enjoy England, told the BBC: "Families account for 45% of the UK's population and encouraging even a fraction of these 27 million people to enjoy England could help raise the value of England's £57 billion visitor economy.
"With research indicating that the cost of a British holiday has fallen compared to foreign package trips, the Family Fun campaign is critical in helping us create awareness of the rich vein of holidays that families can enjoy in England."
© Adfero Ltd
According to VisitBritain, while 59% of families still take domestic holidays the number of people jetting off abroad is increasing fast.
It hopes that with it Family Fun campaign it can demonstrate to families just how much enjoyment they can have if they take the time to find out what their own country has to offer.
After consulting with families across the UK, Enjoy England, VisitBritain's English division, compiled a list of the top must-visit places in the country.
They include theme parks such as Blackpool Pleasure Beach, Alton Towers, and Legoland, and historic attractions such as Warwick Castle and Hadrian's Wall.
Laurence Bresh, of Enjoy England, told the BBC: "Families account for 45% of the UK's population and encouraging even a fraction of these 27 million people to enjoy England could help raise the value of England's £57 billion visitor economy.
"With research indicating that the cost of a British holiday has fallen compared to foreign package trips, the Family Fun campaign is critical in helping us create awareness of the rich vein of holidays that families can enjoy in England."
© Adfero Ltd
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