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Sydney has been named as the favourite city brand for 2006.

The Anholt City Brand Index (CBI) looks at the major cities of the world in the same way that it would a high street brand.

Tens of thousands of people are surveyed for the index, with people across 20 different countries taking part.

Respondents were asked to rate 60 cities from around the world on things such as amenities, appearance, people, life and potential.

Sydney was ranked as the overall best brand, closely followed by London, which topped the poll in 2005.

Third place went to Paris, while Rome, New York, Washington DC, San Francisco, Melbourne, Barcelona and Geneva made up the top ten.

'A city's brand is extremely complex and can be very hard to change. Many of us will only visit a handful of overseas cities in our lifetime, but you can almost guarantee that when we do visit a place, we already have a fixed idea of what we will find before we get there,' said CBI report author Simon Anholt.

'Whilst you may never have visited Paris, many will always associate it with romance, and the same is true of Milan and style.

'This is a trend that is likely to continue for the foreseeable future,' he concluded.

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