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Authorities in Vietnam are considering a number of measures which they hope will make the country more tourist-friendly.

Recent years have seen the country grow in popularity among holidaymakers, but officials are keen to build on that and make the nation even more appealing to foreign visitors.

Hoang Tuan Anh, deputy director of the Vietnam National Administration of Tourism, told the Thanh Nien news agency that one of the proposals being considered focuses on value added tax.

Mr Anh said that the tax may be waived on goods and souvenirs brought by foreign visitors.

In addition, he revealed that the government may consider further visa exemptions for holidaymakers from a number of countries.

Vietnam hopes to attract 4m visitors this year and is launching an international advertising campaign to raise awareness in the country as a holiday destination.

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