News

A winter tourism promotion in Budapest will receive the significant backing of the oneworld airline alliance.

Running from 1 December 2007 until 31 March 2008, Budapest Winter Invasion will involve 50 of the Hungarian capital's hotels as well as a range of service providers in the historic city.

Officials hope to increase the number of tourists travelling to Budapest by 20,000 this winter, as the number of nights that people stay in the city increases to 80,000.

oneworld, which includes the likes of British Airways, American Airlines, Cathay Pacific and Japan Airlines, will lend its support to the winter campaign. Malev Hungarian Airlines, oneworld's newest member, will also be playing a central role, as Budapest Airport looks to strengthen its international reputation.

Malev chief execuive Lloyd Paxton said: 'Having our oneworld partners join with us in this year's Budapest Winter Invasion is a classic example of how Malev and Hungary are benefiting from our membership of the alliance.'

Oneworld's Nicolas Ferri added: 'We are delighted to be working with the carrier itself and the various tourism associations involved towards making the coming winter the city's best yet for inbound travel.'

With more than 100 thermal springs, Budapest is a truly unique city that blends a cosmopolitan atmosphere with ancient architecture and charm.

© Adfero Ltd