News
UK's most remote pub shortlisted for tourism award
15 November 2007
A pub in a remote part of Scotland has proven that location isn't everything by being nominated for a major tourism award.
It is reachable only via an 18-mile hike across hills and moors or a seven-mile sea crossing but that has not stopped the Old Forge in Inverie, north-east Scotland, from making its mark on the travel industry.
The pub has been nominated for the Highlands and Islands Tourism Awards, which will be held in Inverness on the evening of 16 November, the Press and Journal reports.
Owners of the pub Ian and Jackie Robertson said that they were inspired to pursue a marketing campaign to boost the exposure of their establishment after receiving advice from one of Scotland's leading consultants.
'As landlords of mainland Britain's most remote pub - listed by the Guinness Book of Records - we always knew lack of passing trade meant marketing would be vitally important to our success,' Ms Robertson said.
'I attended a tourism seminar at Lochaber College and was completely bowled over by the guest speaker, Professor John Lennon, chairman in travel and tourism business development at the Glasgow Caledonian University based Moffat Centre.'
Mr and Mrs Robertson received help from Professor Lennon after approaching the Highlands and Islands Enterprise group and also received grant assistance towards staff training and to help with the development of their website.
Opodo is a leading online travel company offering flights, hotels, rental cars and holidays worldwide. Search for travel deals.
© Adfero Ltd
It is reachable only via an 18-mile hike across hills and moors or a seven-mile sea crossing but that has not stopped the Old Forge in Inverie, north-east Scotland, from making its mark on the travel industry.
The pub has been nominated for the Highlands and Islands Tourism Awards, which will be held in Inverness on the evening of 16 November, the Press and Journal reports.
Owners of the pub Ian and Jackie Robertson said that they were inspired to pursue a marketing campaign to boost the exposure of their establishment after receiving advice from one of Scotland's leading consultants.
'As landlords of mainland Britain's most remote pub - listed by the Guinness Book of Records - we always knew lack of passing trade meant marketing would be vitally important to our success,' Ms Robertson said.
'I attended a tourism seminar at Lochaber College and was completely bowled over by the guest speaker, Professor John Lennon, chairman in travel and tourism business development at the Glasgow Caledonian University based Moffat Centre.'
Mr and Mrs Robertson received help from Professor Lennon after approaching the Highlands and Islands Enterprise group and also received grant assistance towards staff training and to help with the development of their website.
Opodo is a leading online travel company offering flights, hotels, rental cars and holidays worldwide. Search for travel deals.
© Adfero Ltd
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