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Etihad Airways has won a global aviation award in recognition of the strong brand that it has built in the industry.

This year's Airline Business awards praised the airline for the way in which it has created an identity in the marketplace and developed innovative sponsorship programmes with sporting and cultural partners.

Judges said that the Abu Dhabi-based carrier provided its customers with 'the same brand at every touch-point', from its premium airport services and lounges to its award-winning in-flight services.

Mark Pilling, editor of Airline Business magazine, said: 'Much of Etihad's early commercial success can be credited to its marketing strategy, which captured the attention of the judges. Etihad has created a strong brand with a high quality service in an extremely short time period.'

Peter Baumgartner, the carrier's executive vice-president of marketing, added: 'To win this award, for an airline as young as Etihad Airways, is a tremendous honour for us.'

The United Arab Emirates' flag-carrying airline recently placed large aircraft orders with Airbus and Boeing, which included firm orders for 35 Boeing 787s and ten Airbus A380s.

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