News

Britons ignore terror threat
24 March 2006

British holidaymakers are refusing to let terror threats influence their holiday plans, new research has suggested.

Two thirds of Britons ignore risks of terror attacks or natural disasters when planning where to go abroad a proportion that has increased in the last five years, a survey by Mintel has shown.

In addition, Britons are keen to sniff out a cheaper deal and enjoy quieter resorts in places where a perceived higher risk of terror attack exists.

'It would seem that whilst British travellers may be aware of dangers or problems in specific areas, they will not necessarily associate these difficulties with a country, the region in general or with travelling itself,' senior travel analyst Richard Cope of Mintel commented.

'The clear indication is the British travellers are now familiar with terrorist threats and natural disasters, and are becoming more educated about the dangers, so that they are better placed to make their own judgements.'

Mr Cope predicted that although bombings such as those in Bali and Egypt will have an inevitable damaging effect on tourism, their negative impact will lessen in the future.

A growing taste for the sun has helped reaffirm British holidaymakers resolve against terror threats, with overseas holidays growing by a fifth between 2000 and 2005.


© Adfero Ltd


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