News
UK tourists make their own packages
31 July 2006
The number of people taking package holidays has fallen by 14% in the last four years.
New research from the British Market Research Bureau reveals the number of people who make their own travel arrangements has increased by 10% since 2002.
The trend for 'self-packaging' has largely grown from the rise of the internet, which increases travellers' ability to shop around between firms online.
The survey also showed that holidaymakers are becoming more adventurous with their destinations.
There has been 16% increase in the number of travellers heading off the beaten track with 8.7m UK tourists choosing destinations further afield.
Britons are also becoming more adventurous in how they spend their holidays, with the number heading abroad only to eat, drink and lie in the sun falling by 10%.
Research director Julian Tooke said: 'With Britain embracing low cost airlines, it is now possible for people to visit alternative holiday destinations such as Eastern Europe with 14.1m holiday-goers agreeing that they "try to go somewhere different on holiday every time".
'Whereas previously people were holidaying in Spain and Portugal, now people have more choice and may opt to travel to Poland, Estonia or Latvia instead.'
© Adfero Ltd
New research from the British Market Research Bureau reveals the number of people who make their own travel arrangements has increased by 10% since 2002.
The trend for 'self-packaging' has largely grown from the rise of the internet, which increases travellers' ability to shop around between firms online.
The survey also showed that holidaymakers are becoming more adventurous with their destinations.
There has been 16% increase in the number of travellers heading off the beaten track with 8.7m UK tourists choosing destinations further afield.
Britons are also becoming more adventurous in how they spend their holidays, with the number heading abroad only to eat, drink and lie in the sun falling by 10%.
Research director Julian Tooke said: 'With Britain embracing low cost airlines, it is now possible for people to visit alternative holiday destinations such as Eastern Europe with 14.1m holiday-goers agreeing that they "try to go somewhere different on holiday every time".
'Whereas previously people were holidaying in Spain and Portugal, now people have more choice and may opt to travel to Poland, Estonia or Latvia instead.'
© Adfero Ltd
