News

UK holidaymakers do not know where many top British holiday destinations are, a new survey suggests.

A poll of Britons found that two thirds (63%) prefer to holiday abroad rather than in the UK and many failed to locate top tourist sites such as the Giant's Causeway, Ben Nevis and Snowdonia.

The report claims that Britons taste for cheap, overseas holidays means that many are unaware of what the UK has to offer, with around two out of three people quizzed unsure about the location of the Cotswolds, Padstow, the New Forest, the Peak District or the Lake District.

Half of the 1,010 respondents to the survey claimed that cheaper prices were one of the main reasons for them choosing overseas holidays, along with summer sun.

A retail therapy index produced by Egg showed a 5.4% rise in the cost of UK holidays and a 1.6% fall in the cost of holidays abroad.

Alison Wright, Egg chief marketing officer, said: 'Going on a summer holiday is one of the biggest annual financial commitments for most households, so it is no surprise that we are increasingly trying to find ways to budget and bring the cost down.'

The study suggests that low cost airlines have fuelled demand for foreign holidays, with holiday spending often going further overseas. Meanwhile, the costs of entertainment and recreation, eating out and alcohol have all risen over the past year in the UK, making holidays in Britain still more expensive.

The UK has seen some of the hottest July weather on record this year and experts predict that the summer sun will continue into August, encouraging more Britons to look at taking holidays in the UK.



© Adfero Ltd