News

The abiding image of Britons on holiday singing football songs in string vests is inaccurate, with a growing number of UK travellers going abroad to experience new cultures and learn new languages.

A study by Saga found that the majority of tourists (87%) attempt to experience local culture abroad, while two-thirds (67%) attempt to master the basics of a new language.

The poll also reveals that, far from the traditional hooligan image, Brits abroad are culture vultures with attitudes to foreign food, languages and culture changing rapidly.

Those most likely to make an effort with local cultures are 55 to 64-year-olds, proving that older travellers are not set in their ways.

Just 9% of holidaymakers now claim to prefer British menus, such as steak, fried chicken and chips, instead of local dishes and one in five choose to bring back new foods when they return home.

However, many tourists still admit to taking some of their own food abroad with them, with teabags, sweets and biscuits at the top of the list.

The report suggests that this change of heart may be down to the growing willingness of Britons to sample cuisine from around the world in restaurants in the UK before they go abroad.

Andrew Goodsell, Sage chief executive, said: 'As our tastes at home become more multicultural, holiday makers are increasingly keen to try local dishes when abroad. However, it would seem that a few home favourites will always find their way into our suitcases.'

A growing number of British travellers are also choosing to book their holidays online rather than through traditional travel agents, giving them greater freedom to explore the countries they visit and tailor vacations to suit their tastes and interests.


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