News
Broadway benefits from tourists
25 October 2006
The world's most famous theatre strip has seen large increases in audience figures, with officials citing the contribution of tourists as a major factor.
Audiences on New York's Broadway have grown during the period between 2005 and 2006, taking the numbers back to those seen before the terrorist attacks on 11 September.
The League of American Theatres and Producers (LATP) has released a report which shows 1.32m foreign tourists went to see a show in the last year, a huge increase on figures in the year after the World Trade Centre attacks when audiences dropped to just 525,834.
Tourists are highlighted in the LATP report as having purchased 57% of the 12m tickets which were sold for Broadway shows last season.
'Our efforts to bring back foreign tourists, who are a vital part of the Broadway audience, and contribute significantly to the city's economy as a whole, have yielded great results, bouncing back to pre 9/11 levels,' said Charlotte St. Martin, executive director at LATP.
The report also showed that more people are now buying their tickets for Broadway shows online, with 32% of all tickets sold being bought over the web.
© Adfero Ltd
Audiences on New York's Broadway have grown during the period between 2005 and 2006, taking the numbers back to those seen before the terrorist attacks on 11 September.
The League of American Theatres and Producers (LATP) has released a report which shows 1.32m foreign tourists went to see a show in the last year, a huge increase on figures in the year after the World Trade Centre attacks when audiences dropped to just 525,834.
Tourists are highlighted in the LATP report as having purchased 57% of the 12m tickets which were sold for Broadway shows last season.
'Our efforts to bring back foreign tourists, who are a vital part of the Broadway audience, and contribute significantly to the city's economy as a whole, have yielded great results, bouncing back to pre 9/11 levels,' said Charlotte St. Martin, executive director at LATP.
The report also showed that more people are now buying their tickets for Broadway shows online, with 32% of all tickets sold being bought over the web.
© Adfero Ltd
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