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The Australian government is using the upcoming Ashes cricket series to lure tourists to the country.

Australian player Shane Warne and former England captain Phil Tufnell both appear in advertisements which play on the light-hearted rivalry between the two countries.

One of them sees Warne taunting Tufnell, by telling him he has prepared for the Englishman's visit to Australia.

'I have even booked you into a nice little restaurant so you can eat your words,' says Warne.

'I have saved you a slice of humble pie. Somewhere to drown your sorrows, and I have organised some sympathetic shoulders for you to cry on.'

Tufnell replies with a dig at Australia's controversial $180m "Where the bloody hell are you?" advertising campaign which did not go down well in many countries.

'You shouldn't be bloody worried about where the bloody hell I am, you should be worrying about how the bloody hell you are going to win those Ashes back,' he says.

Australia's tourism minister has revealed the adverts will be available online and she is confident that they will become successful very quickly.

'From the launch here this morning we will see this just explode right across computers all around the country and all through the UK,' said Fran Bailey.

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