News
Skiers prefer royals over Hollywood
04 December 2006
British skiers would rather spend time on the slopes with Princes William and Harry than any other celebrity.
A new poll carried out by bmi, shows that 39 per cent of British tourists would enjoy spending some time with the royal brothers while skiing, compared to just 28 per cent who would like to ski with Brad Pitt and Angelina Jolie.
Other celebrities, such as David and Victoria Beckham, also scored badly, as did Kate Moss and Pete Doherty.
Skiers appear to have decided that the slopes are not a place for politics, with Tony and Cherie Blair receiving the lowest score of just five per cent.
The prime minister and his wife can take comfort in the fact that although they would not be popular company while skiing, the majority of people have never taken to the slopes themselves.
Of those asked, 75 per cent said they had never skied or used a snowboard, with people aged between 45 and 54 the most likely to have taken to the slopes.
Industry experts say that celebrities can have a big influence on people's holiday choices, in terms of what type of break to take and where to take it.
"Celebrities like Ronan Keating, Bob Geldof, Georgio Armani and the Royal Family are regularly photographed at the Meribel Resort near Lyon, so it's no surprise that when asked which resort people most wanted to go to, a third of respondents chose the Meribel," said Zack Wragg, editor of Dark Summer Freeski Magazine.
© Adfero Ltd
A new poll carried out by bmi, shows that 39 per cent of British tourists would enjoy spending some time with the royal brothers while skiing, compared to just 28 per cent who would like to ski with Brad Pitt and Angelina Jolie.
Other celebrities, such as David and Victoria Beckham, also scored badly, as did Kate Moss and Pete Doherty.
Skiers appear to have decided that the slopes are not a place for politics, with Tony and Cherie Blair receiving the lowest score of just five per cent.
The prime minister and his wife can take comfort in the fact that although they would not be popular company while skiing, the majority of people have never taken to the slopes themselves.
Of those asked, 75 per cent said they had never skied or used a snowboard, with people aged between 45 and 54 the most likely to have taken to the slopes.
Industry experts say that celebrities can have a big influence on people's holiday choices, in terms of what type of break to take and where to take it.
"Celebrities like Ronan Keating, Bob Geldof, Georgio Armani and the Royal Family are regularly photographed at the Meribel Resort near Lyon, so it's no surprise that when asked which resort people most wanted to go to, a third of respondents chose the Meribel," said Zack Wragg, editor of Dark Summer Freeski Magazine.
© Adfero Ltd
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