News
Italy hosts tourism fair
26 March 2007
Italy has hosted its first-ever tourism fair, highlighting the attractions not just of the peninsular but the whole Mediterranean.
Held between 22 and 24 March at the New Fiera di Roma, Globe attracted 1,000 buyers showing off their products in a manner similar to its London and Berlin equivalents.
'Italy has a great potential to tap tourism. We need to think and stimulate in terms of quality,' said Angelo Balducci, head of Italy's tourism development department, during one debate.
He added that the government was currently cooperating with regions and stakeholders in tourism to ensure that these goals are met.
Other participants were there discussing everything from what makes Italy a unique tourist destination, such as its landscape, history and culture, to what kind of message gets put out by locations.
Contazo Janotti Pecci, chairman of Federturismo, added that the country projects itself as a "dream destination" and matched the positive view of Italy's tourism potential.
In addition to the main Globe exhibition, the annual Italian Art Cities Exchange also presented itself, attracting 250 participants.
© Adfero Ltd
Held between 22 and 24 March at the New Fiera di Roma, Globe attracted 1,000 buyers showing off their products in a manner similar to its London and Berlin equivalents.
'Italy has a great potential to tap tourism. We need to think and stimulate in terms of quality,' said Angelo Balducci, head of Italy's tourism development department, during one debate.
He added that the government was currently cooperating with regions and stakeholders in tourism to ensure that these goals are met.
Other participants were there discussing everything from what makes Italy a unique tourist destination, such as its landscape, history and culture, to what kind of message gets put out by locations.
Contazo Janotti Pecci, chairman of Federturismo, added that the country projects itself as a "dream destination" and matched the positive view of Italy's tourism potential.
In addition to the main Globe exhibition, the annual Italian Art Cities Exchange also presented itself, attracting 250 participants.
© Adfero Ltd
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