News
Online flight booking set to continue rapid ascent
12 April 2007
More than half of the households in the US will book travel online in 2007, a survey from eMarketer estimates.
With online travel sales targeted to reach $146 billion (£74 billion) in value this year, the upward trend in the number of customers choosing the convenience of booking fast online is expected to continue.
But although the growth in online ticket sales by airlines is expected to grow at 17 per cent annually through to 2010, this growth registered a rather more impressive 28 per cent annually between 2002 and 2006.
"To succeed in the brave new world of online travel, industry players must be willing to reinvent themselves to keep up with consumer, technology and competitive forces," report author Jeffrey Grau remarked.
A growing number of customers want to purchase travel packages which fit their individual needs, he explained.
Increasingly, internet users are able to use tools to find the cheapest travel best suited to them with online resources which pool offerings from several providers, he noted.
And if airlines fail to capitalise on online opportunities to capture customers' attention, he warned, they could see the growth in online sales slide.
© Adfero Ltd
With online travel sales targeted to reach $146 billion (£74 billion) in value this year, the upward trend in the number of customers choosing the convenience of booking fast online is expected to continue.
But although the growth in online ticket sales by airlines is expected to grow at 17 per cent annually through to 2010, this growth registered a rather more impressive 28 per cent annually between 2002 and 2006.
"To succeed in the brave new world of online travel, industry players must be willing to reinvent themselves to keep up with consumer, technology and competitive forces," report author Jeffrey Grau remarked.
A growing number of customers want to purchase travel packages which fit their individual needs, he explained.
Increasingly, internet users are able to use tools to find the cheapest travel best suited to them with online resources which pool offerings from several providers, he noted.
And if airlines fail to capitalise on online opportunities to capture customers' attention, he warned, they could see the growth in online sales slide.
© Adfero Ltd
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