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Prince of Wales to participate in next British Tourism Week
27 July 2007

Prince Charles of the British monarchy has confirmed that he will resume the role of Patron of British Tourism Week at next year's event, to be held from 10 to 18 March 2008.

The event will mark the start of Britain's four-year Cultural Olympiad as part of the London 2012 Olympic Games.

A number of events will be held to raise international awareness of the various attractions that the UK has to offer, and the significant contribution that its £85 billion tourist industry makes to the economy.

Stephen Dowd, chairman of British Tourism Week, welcomed the news: 'His Royal Highness' participation in British Tourism Week will help us raise even greater awareness of tourism experiences in this country.

'His interests in many of the quintessential elements that constitute Britain's tourism brand make the Prince the perfect ambassador.'

Last year, the inaugural British Tourism Week included more than 50 events across the country.

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© Adfero Ltd


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