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The Hong Kong Tourism Board (HKTB) has identified the 2008 Olympics Games as an opportunity to boost the number of tourists visiting the city.

Hong Kong will host the Olympics' equestrian events next year and this is expected to build on the success that the city has already experienced in 2007.

In the first eight months of this year Hong Kong welcomed over 380,000 UK visitors, 20% more than in the corresponding period in 2006.

Richard Hume, HKTB director for northern Europe, said that a major online campaign will be launched to raise awareness of Hong Kong among the travelling public.

The destination was recently showcased at the Blenheim Horse Trials and will be publicised again at a number of equestrian shows next year.

Mr Hume added: 'China will be very much in the public eye and our message is that Hong Kong is an essential part of any China itinerary - its unique city buzz and east-meets-west flavour make it a spectacular way to begin or end your journey.'

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