News
Hotels getting smelly
12 October 2007
A trend is emerging across the world of hotels taking on various distinctive odours, according to reports.
However the phenomenon is not the result of poor standards of cleanliness among hotel operators but an intentional ploy designed to enhance a customer's stay and convey the character of a destination.
A number of major chains have begun to use the technique, including Sofitel Hotels and the InterContinental Hotels Group (IHG), Australia's News.com reports.
Andrew Loader of Sofitel Hotels in Australia said that a range of fragrances have been created for the hotel chain, which comprise a 'scent menu' that can be personally selected by guests.
'Stimulating all five senses greatly impacts how our guests feel and behave,' he explained.
Sofitel's decision to infuse its rooms with particular aromas followed research showing that the sense of smell accounts for more than 70% of what human emotions are based on.
Karin Nielsen from IHG gave the example of a lemongrass aroma that is used in restaurants and guest-room hallways at InterContinental Bangkok, which helps to convey a 'tangible sense of Thailand, where fragrance is such an integral part of daily life'.
Click here to plan and book flights, hotels, city breaks, rental cars and holidays with Opodo.
© Adfero Ltd
However the phenomenon is not the result of poor standards of cleanliness among hotel operators but an intentional ploy designed to enhance a customer's stay and convey the character of a destination.
A number of major chains have begun to use the technique, including Sofitel Hotels and the InterContinental Hotels Group (IHG), Australia's News.com reports.
Andrew Loader of Sofitel Hotels in Australia said that a range of fragrances have been created for the hotel chain, which comprise a 'scent menu' that can be personally selected by guests.
'Stimulating all five senses greatly impacts how our guests feel and behave,' he explained.
Sofitel's decision to infuse its rooms with particular aromas followed research showing that the sense of smell accounts for more than 70% of what human emotions are based on.
Karin Nielsen from IHG gave the example of a lemongrass aroma that is used in restaurants and guest-room hallways at InterContinental Bangkok, which helps to convey a 'tangible sense of Thailand, where fragrance is such an integral part of daily life'.
Click here to plan and book flights, hotels, city breaks, rental cars and holidays with Opodo.
© Adfero Ltd
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