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National tourism agency VisitBritain has announced the launch of a new campaign to target set-jetters - tourists travelling to locations they have seen in movies - to coincide with the release of new film Elizabeth: The Golden Age.

The Cate Blanchett movie arrives at cinemas on 2 November and features a number of picturesque locations across the UK.

VisitBritain has produced a guide to the areas featured in the film, including Brean Down in Somerset, Dorney Court in Berkshire, St John's College in Cambridge and cathedrals in Winchester, Westminster and Ely among others.

Some 40% of potential visitors to the UK are 'very likely' to visit places they have seen on screen, according to VisitBritain, and the campaign to target set-jetters is expected to have a particular appeal to Americans.

'This is a major opportunity for us to remind visitors - and Americans particularly - of one of the enduring appeals of our destination,' said VisitBritain chief executive Tom Wright.

'Set-jetting is a great way of marketing a destination and Britain's popularity as a location for many of the biggest films has helped VisitBritain to lead the way in capitalising on this "screen magic".'

The campaign will run in Australia, Canada, France, Germany, India, the USA and others.

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