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Eastern European countries are the best value for skiing holidays, according to research by Post Office Travel Services.

This is despite the current strength of the pound against the US dollar, which would seem to make locations such as Vail, Colorado particularly good value.

According to the Post Office research, ski equipment and living costs in Borovets, Bulgaria are half the price of the equivalent products and services in Vail.

The study also found that Poiana Brasov in Romania and Kranjska Gora in Slovenia are cheaper than established resorts in Europe's 'big three' skiing destinations – Austria, France and Switzerland.

Cost is not the only factor to take into account when planning a skiing holiday, however, as explained by Post Office head of travel services Helen Warburton.

'It's important for ski holidaymakers to pick a resort that suits their expertise and matches their expectations,' Ms Warburton said.

'Challenging ski runs and resort facilities are more likely to determine choice for experienced skiers, whereas first-timers and families will be more concerned about sticking to a budget than about finding black runs. For those people and for bargain hunters, Bulgaria and Romania represent excellent value.'

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