News
Association calls for more UK tourism funding
27 February 2008
More money must be made available for UK tourist attractions in order to support the growth of the travel sector, an industry association has claimed.
Speaking on BBC Radio 4's Today programme, Robin Broke, director of the Association of Leading Visitor Attractions (Alva), said that 2007 was a reasonably good year for British tourism.
However, he warned that investment in the industry was insufficient to ensure that it achieves the United Kingdom's share of the global travel market.
'We continued to under-fund the marketing of our tourism product and we also continue to fail to take tourism seriously enough,' Mr Broke said.
'The entire industry, this £85bn industry, has come together on this. It is the first time in a decade that I am aware of and we are saying now is the time to start taking this industry seriously.'
The Alva director said that one of the issues that needs to be addressed is investment in tourism organisation VisitBritain, which has been on the same level of funding for ten years and will see its budget cut to £40.6m in 2010-11.
Opodo is a leading online travel company offering flights, hotels, rental cars and holidays worldwide. Search for travel deals.
Speaking on BBC Radio 4's Today programme, Robin Broke, director of the Association of Leading Visitor Attractions (Alva), said that 2007 was a reasonably good year for British tourism.
However, he warned that investment in the industry was insufficient to ensure that it achieves the United Kingdom's share of the global travel market.
'We continued to under-fund the marketing of our tourism product and we also continue to fail to take tourism seriously enough,' Mr Broke said.
'The entire industry, this £85bn industry, has come together on this. It is the first time in a decade that I am aware of and we are saying now is the time to start taking this industry seriously.'
The Alva director said that one of the issues that needs to be addressed is investment in tourism organisation VisitBritain, which has been on the same level of funding for ten years and will see its budget cut to £40.6m in 2010-11.
Opodo is a leading online travel company offering flights, hotels, rental cars and holidays worldwide. Search for travel deals.
 |  |
Related stories
01 September 2008
- Couples 'the UK's biggest travelling group' >
25 July 2008
- VisitBritain eyes sports tourism >
26 June 2008
- England invites visitors to comedy destinations >
17 June 2008
- Scotland prepares for year of celebration >
23 May 2008
- Visitors to Britain 'return again and again' >
19 May 2008
- VisitBritain outlines two new campaigns >
- Couples 'the UK's biggest travelling group' >
25 July 2008
- VisitBritain eyes sports tourism >
26 June 2008
- England invites visitors to comedy destinations >
17 June 2008
- Scotland prepares for year of celebration >
23 May 2008
- Visitors to Britain 'return again and again' >
19 May 2008
- VisitBritain outlines two new campaigns >
