News

Family holidays 'to go ahead despite money woes'
24 April 2008

The majority of British parents are still planning to take their family on holiday this year despite the financial problems that are facing consumers.

A poll of more than 1,000 people carried out by mychild.co.uk, an online information resource for parents, found that 95 per cent of respondents are definitely or very probably going to take a family holiday this year.

Two fifths of the people polled said they would attempt to mitigate the cost of travelling by going somewhere in the UK.

The majority still plan to go overseas, however, and the most popular locations with these holidaymakers were Spain, France, Greece and America.

According to research by Mintel, some £32.2bn was spent by UK residents on holidays abroad in 2006 and 28% of this market was made up by families.

Denise Roberts, a resource manager at mychild.co.uk, said: 'Overall the results of the survey tie in with research conducted by Mintel two years ago which showed that families are increasingly seeing the family holiday break as a necessity rather than a luxury.

'The summer school holiday period remains the peak time for family travel.'

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