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Ongoing concerns in the holiday market – relating to the environment and affordability – are leading many people to consider travelling in the UK, the Association of Independent Tour Operators (AITO) has claimed.

A spokesman for the association said that, rather than taking two foreign holidays, people may consider taking one long trip and attempting to offset the emissions before taking another break somewhere in the UK.

The representative said that UK holidays could be cheaper than foreign travel and also be less stressful.

He added: 'I think the UK has great scope for holidays.'

Despite the financial constraints that many British consumers will face this year, the majority of people are still expected to take a foreign holiday.

The AITO spokesman said: 'People are working very hard these days and they see a nice holiday as a necessity rather than a luxury.

'People are working longer hours, paying more tax and paying out an awful lot so a holiday is one thing we will take come hell or high water.'

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