News
Cape Town targets 'place to be' role for 2010
13 May 2008
The marketing organisation that represents Cape Town and the Western Cape has said it is expecting the region to be considered the 'place to be' when South Africa hosts the World Cup in 2010.
Cape Town Routes Unlimited (CTRU) commissioned research by the Cape Peninsula University of Technology, which concluded that the destination should market everything it has to offer to all travellers, rather than focusing on football tourists.
The city in the Western Cape will host eight World Cup matches, including a semi-final, and is expected to welcome a substantial share of the 700,000 people that are set to visit South Africa in July 2010.
Calvyn Gilfellan, chief executive of CTRU, said Cape Town was proud to be a major host city for the tournament but pointed out that the destination was preparing to offer visitors 'so much more' than football matches.
'The destination is known as one of the most beautiful places in the world; one that's not only boasting a diverse range of tourism experiences, but also…maturing into a true lifestyle destination – a place where one can enjoy the good life,' he said.
'Cape Town and the Western Cape wants to be the centre of attraction for participants, media and spectators: the place to be in 2010.'
Opodo cheap flights and hotels - let the journey begin!
Cape Town Routes Unlimited (CTRU) commissioned research by the Cape Peninsula University of Technology, which concluded that the destination should market everything it has to offer to all travellers, rather than focusing on football tourists.
The city in the Western Cape will host eight World Cup matches, including a semi-final, and is expected to welcome a substantial share of the 700,000 people that are set to visit South Africa in July 2010.
Calvyn Gilfellan, chief executive of CTRU, said Cape Town was proud to be a major host city for the tournament but pointed out that the destination was preparing to offer visitors 'so much more' than football matches.
'The destination is known as one of the most beautiful places in the world; one that's not only boasting a diverse range of tourism experiences, but also…maturing into a true lifestyle destination – a place where one can enjoy the good life,' he said.
'Cape Town and the Western Cape wants to be the centre of attraction for participants, media and spectators: the place to be in 2010.'
Opodo cheap flights and hotels - let the journey begin!
 |  |
Related stories
19 May 2008
- Cape Town prepares for wine festival >
25 April 2008
- Cape Town authorities to reclaim Signal Hill >
16 April 2008
- New tour guides project launched in Cape Town >
13 March 2008
- Cape Town City Hall to be redeveloped >
28 January 2008
- Cape Town to get ball rolling on year of celebrations >
21 January 2008
- Cape Town enjoys 'bumper' festive season >
- Cape Town prepares for wine festival >
25 April 2008
- Cape Town authorities to reclaim Signal Hill >
16 April 2008
- New tour guides project launched in Cape Town >
13 March 2008
- Cape Town City Hall to be redeveloped >
28 January 2008
- Cape Town to get ball rolling on year of celebrations >
21 January 2008
- Cape Town enjoys 'bumper' festive season >
Latest news
27 August 2008
- One in 10 holiday flings 'lead to wedding bells' >
- Air-con bus shelters opened in Dubai >
- Nearly 1,000 new rooms for South Korea >
- London's Olympic tourism drive gets underway >
26 August 2008
- Business class flights boost Virgin Atlantic figures >
- Wayward wildlife on Florida runway >
- One in 10 holiday flings 'lead to wedding bells' >
- Air-con bus shelters opened in Dubai >
- Nearly 1,000 new rooms for South Korea >
- London's Olympic tourism drive gets underway >
26 August 2008
- Business class flights boost Virgin Atlantic figures >
- Wayward wildlife on Florida runway >
