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Promotional group I Love New York has teamed up with Virgin Atlantic at London Heathrow to offer 60 days of wine tasting, which is hoped to encourage holidaymakers to visit the US state's wine regions.

The initiative, which will begin on 22 June, is designed to raise awareness of areas such as the Fingerlakes, Long Island and the Hudson Valley.

All upper class passengers travelling through the Virgin Clubhouse will be given the opportunity to taste some of New York's wines, which will be chosen by the airline's trained 'mixologists'.

Lyndsey Sugden, head of marketing for the New York state division of tourism, said: 'The Virgin Clubhouse is generally regarded at the best in the world with over 1,000 passengers passing through it every day.

'This is an excellent opportunity to create an association between the very well respected Virgin brand and New York state, and also make travellers between London and New York aware of some of the superb wines and wine-related opportunities available in the state of New York.'

After California, New York is the second largest wine-producing region in North America, with more than 240 wineries which are visited by more than 3m tourists every year.

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