News

The Abu Dhabi Tourism Authority (ADTA) has announced that it will begin carrying out surveys of its visitors in order to build up a demographic profile to help boost its status as a holiday destination.

Tourists in the emirate will be surveyed from next month over a 12-year period to ensure that the results reflect seasonal fluctuations.

Visitors will be asked about their spending patterns, accommodation preferences, holiday activities, the length of their stay and other subjects.

Mubarak Al Muhairi, director general of the tourism authority, said: 'Increasing sophistication within the international marketplace and particularly within our target high-end segment requires an increasingly sophisticated response for client fulfilment.

'To be able to plan and deliver the correct response we have to fully understand the habits and requirements of those now visiting the emirate and who we hope will return repeatedly and become destination proponents.'

The survey will begin next month and will see people interviewed at major entry points and attractions, predominantly at Abu Dhabi international airport.

Opodo cheap flights, hotels and car hire - let the journey begin!