News

American Airlines (AA) has launched a new advertising campaign promoting the benefits of its business class services.

The airline will debut the first instalment in a series of television, outdoor and online commercials this week, which will fit in with its 'we know why you fly' brand campaign.

Developed by TM Advertising, the commercial follows the story of a film producer who uses American Airlines business class flights to travel to international locations including Buenos Aires and Shanghai.

Roger Frizzell, vice president of advertising and corporate communications for American Airlines, said: 'As with all of our advertising, we wanted to develop the best story that relates to our customers.

'This new commercial, a strong addition to our broadcast and online rotation, exemplifies the commitment that American makes to its business customers, giving them the product that they value.'

American Airlines serves 250 cities in 40 countries with more than 4,000 daily services.

The carrier offers business class flights to popular destinations in the United States including New York, Boston and Los Angeles.

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